Notes on product work, from discovery to delivery
How teams decide what is worth building, and how they build it without losing the reason they started. Short, practical notes that follow the product cycle step by step.
Discovery
Deciding what is worth building
-
Product discovery, end to end
What discovery is for, the stages it usually goes through, and how to tell when it is done.
-
Outcomes, not features
Framing discovery around a measurable change in behaviour rather than a list of features.
-
Customer interviews that teach you something
Recruiting the right people, asking about past behaviour rather than opinions, and making the results usable.
-
Mapping opportunities
Turning research into a structured map of needs and pain points, and choosing which one to work on.
-
Testing assumptions before you build
Listing what has to be true for an idea to work, and testing the riskiest parts cheaply.
Delivery
Building it, shipping it, finding out if it worked
-
Product delivery, end to end
The stages between a validated idea and something people use, and where they usually go wrong.
-
Writing the spec
Goal, scope, requirements and acceptance criteria: turning a discovery decision into buildable work.
-
Slicing the work
Cutting a feature into thin, releasable pieces, with story mapping as a starting point.
-
Releasing and measuring
Feature flags, staged rollouts, deciding what success looks like in advance, and closing the loop.
… and then back to discovery with what you learned. New here? Start with Product discovery, end to end.